Commentary: Story Time — Embrace Multimedia Advocacy in Trial

, Texas Lawyer

Lawyers have complained for generations that trying complex suits requires them to dumb down the content of their cases for the jury, says David Bissinger. But a compelling case exists that using multimedia increases juror competence. At least three reasons should prompt trial lawyers to use, and trial judges to embrace, multimedia devices. First, scientific and other high-level learning depends upon visualization; the best advocates, like the best teachers, teach by using visual aids. Second, multimedia argument advances the ancient art of advocacy through storytelling. Third, the forces of technological innovation will put lawyers who fail to embrace these methods out of business.

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