Pitfalls on the Road to Acquiring Trademark Registration

, Texas Lawyer

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Since a good trademark can serve as a clear designation of the source of a product or service, the value of a trademark can be immense, write Linda W. Browning and Mark A. Kammer. Registering a trademark can add significantly to its value to the business. So, if a company holds a valuable trademark and in-house counsel wants to protect it, what are the next steps?

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