Deceptive Product Advertising and Social Media Marketing

, Texas Lawyer

The explosion of social media has revealed the power of social media marketing, says Steven B. Weisburd. This includes customer reviews on sites such as Amazon.com or individual blogs, video reviews on YouTube, buzz spread through Twitter, and individual posts and other product-related links on Facebook or MySpace. While product manufacturers are racing to take advantage of social media marketing, their lawyers need to keep an eye on new litigation risks, especially now that the Federal Trade Commission has warned that limits on deceptive advertising apply equally in cyberspace.

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